Getting your site an optimum listing in the Open Directory (http://www.dmoz.org) is vitally important as far as search engine positioning is concerned as Google gives a lot of importance to sites being listed in the Open Directory.
In this article, we concentrate on how you can get your site an optimum listing in the Open Directory. If your site is already listed in the Open Directory, you should read this report to discover how you can get multiple listings.
Also, check for grammatical errors and typos. Furthermore, your site must provide good content. If your site simply contains links to various affiliate programs, you will find it hard to get through. The Open Directory doesn’t mind sites containing links to affiliate programs.
You now have to pick the two most important keywords for your site based on their popularity. If you don’t yet know the keywords which are applicable for your site, take a look at my article on”Choosing the correct keywords for your site”, available at http://www.1stSearchRanking.com/t.cgi?4901&keywords.htm In this article, I have mentioned that while selecting the keywords for your site, you should look at both the popularity of the keywords in addition to their competitiveness. For the purpose of this report, don’t worry about the competitiveness – select keywords only on the basis of popularity.
We now discuss how you should write the Title and Description of your site’s listing. You don’t actually have much choice regarding the Title as the Open Directory insists that the Title be the official name of your site. There’s absolutely no way around it.
Your aim should be to make the Open Directory editor’s job as easy as possible when you write the description. You should not give the editor the feeling that he/she wants to edit your description at all. The moment an editor starts to edit your description, you risk having your keywords removed from your description.
Your description should be a single sentence which conveys what your site is all about and contains. However – the description that you use should be a proper sentence and should be correct.
Broadly, here are the rules that you should remember when forming the description:
I) Make sure the description can tell a visitor what your site is all about. Things like”Have a look at our site” or”Welcome to my site” doesn’t tell a visitor what your site does.
Ii) Avoid hype of any sort.
Iii) Don’t capitalize every word in your description – capitalize only the first word. Needless to say, if some of the words in the description are proper nouns, then you should capitalize them.
V) Don’t make your description too long – limit yourself to 15 words at the most. If you are lucky, you may be able to get accepted with a description longer than 15 words.
vi) Check your description for typos and grammatical mistakes.
vii) End your description with a period. If the editor has to add the period to the end of your description, she may also end up editing the description, which isn’t what you want. Your goal is to have the editor accept the exact description that you had written to ensure that your keywords are not removed from the description.
We come to how you can choose the right category for your site. Proceed to the Open Directory, and search for the two keywords you have established. Does a particular category come up at the top for the keywords? If so, go to that class, and see whether the sites present in the category are similar to yours. Also see whether that category has a Description or a FAQ. Read them and find out whether that category is applicable for your site. If so, this is the category you should submit your site to.
If different categories come up at the top for the two keywords, go through all the categories and discover which is the most appropriate category among the different categories.
For some keywords, you will realize that the Open Directory doesn’t display any categories. In this case, determine which category most of the best sites belong to and submit your site to that category, assuming it is applicable for your site.
As soon as you have selected the correct category, click on the”add URL” link at the top. Type in the address of your site the name of your site in the text box, the description that you have earlier developed in the fourth text box. Although the Open Directory says that including the email address is optional, I would recommend that you include it – if, for some reason, your site isn’t accepted, the Open Directory editor may want to tell you why your site has not been accepted.
If your site is not accepted, what to do
After submitting your site, go to the category where you have submitted your site every day and see when your site gets listed. It may so happen that you were placed in a category that is different, if you realize that your site isn’t in that category. Type in your domain name in Open Directory’s search box and see whether your site comes up in the results. I have seen some sites getting accepted within 1 day and some sites in about 2-3 weeks.
If your site has not been listed after three weeks it to the exact same category and wait for another three weeks. Then take a look at your site again if your site is not accepted. Does it provide good content? Does it have any spelling or grammatical errors?
If you are absolutely convinced that your site is eligible for being accepted by the Open Directory, then the fact that your site is not being accepted may signify one of two things:
I) The editor of that category is inactive, i.e. he/she has not been reviewing sites for quite a long time.
Ii) He/she is your competitor, and doesn’t wish to list you.
In this case, the first step is to write to this category’s editor. Scroll down to which you are trying to submit your site and click on the name of the editor. If that category doesn’t have an editor, go to the category above that in the hierarchy. For instance, suppose you are trying to submit to the Computers: Consultants: Business Systems category. At the time of writing of this report, that category did not have an editor. In this case, you need to go to the Computers: Consultants category and click on one of the editors there. Tell her that you have been trying to submit your site and you have been unsuccessful. Ask her as to whether there are any mistakes that you are making and whether she would be kind enough to point out the mistakes to you so that you may correct them.
If, after two weeks, you don’t receive any reply from the editor and are not accepted into the Open Directory, then look and submit your site to this category.
If you have already got your site listed in the Open Directory, you may try and get your site some additional listings in it. Begin by selecting two keywords which are different from the keywords you selected. Then try and locate another category which is applicable for your site and submit your site there with a new description which contains.
You may be able to find a listing in this class, especially if the editor of this class is different from the editor of the category where your site is listed, if you are lucky. Again, if the second category to which you wish to submit your site is a regional category (i.e. a category applicable to the geographical region in which your organization is located), that again improves your chance of getting a second listing. Alternately, if you were originally listed in one of the regional categories, then getting your site listed in one of the categories is also possible, assuming that the products or services you are selling are not intended for a regional market only.
However, you have a far better chance of getting a second listing if you submit one of the internal pages of your site to a different category (assuming you can locate a category which is applicable for that particular page), rather than again submitting the home page. Submitting an internal page has the benefit that the Title no longer has to be the official name of your site. This allows you to include keywords. Before submitting one of the internal pages of your site, you need to change the title of this page (here, by”title”, I mean the Title tag of the page, i.e. the Title that is displayed at the top of the browser window when the page is opened) to the Title that you want the page to be listed under in the Open Directory. This improves the chance that the Open Directory editor will accept the title that you had submitted.
However, don’t go overboard with submitting internal pages – you can be penalized for spamming. Don’t start submitting any doorway pages that you have created – they will be rejected. Any internal page that you submit must provide some unique content and must be relevant to the category to.