Web Presence Boot Camp – March 19

Internet Presence Boot Camp – March 19

Building a website is only the first step in marketing your business on the internet. Many business owners mistakenly think a website is all you require. In reality you will need traffic! In this workshop you will learn the various sources of traffic and how to increase your internet presence (and traffic!) Through a combination of content, PPC Marketing, local business listings and basic SEO practices.   Specifically, you will learn: What local internet business directories to be in, including Google My Business, Bing Places for Business, Yelp and other local business directories. How Pay Per Click advertising works and its benefits vs. SEO (Google and Bing will be covered) The way you can leverage YouTube video advertisements to improve your web presence. What is display advertisements and targeting methods including Remarketing. Benefits and overview of Facebook Pay Per Click advertising. The value of consistency in message and brand and how to bring it all together. Tracking your web presence with Google Analytics and Google/Bing Webmaster tools. The importance of testimonials and how to receive them. Plus, how to manage negative reviews.   You will leave with a plan of where and how to market your business online and maximize the potential traffic to your business through both paid and unpaid advertising.   Presenter’s Bio  Paul Stevens is the Vice President of iGo Sales and Marketing, a firm specializing in bringing the best and most cost-effective technology and marketing practices collectively through a combination of web design, search engine optimization and search engine optimisation. Paul Stevens has an extensive background in Marketing and Sales, spanning over 20 years and more recently web design, SEO and SEM.   His solid background not only in traditional advertising but also in electronic marketing allows Paul to assist his customers bring together marketing and technology to make their advertising system drive sales. You can connect with Paul at https://igosalesandmarketing.com                                                                    Thank you to our sponsors:    
starting on 2019-03-19 09:00:00


100 Queen Street West
M5H 2N2 Toronto

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